Helen Tran

is a multi-disciplinary designer and entrepreneur,
currently based in Toronto

About

For the past 16 years I worked in tech as a Product Designer primarily focused on how money moves across the internet. As my career progressed I eventually became an executive and explored the inner workings of venture capital.

If you've ever bought something online there's a good chance you've interacted with products I helped build. I designed tools that helped over one million Shopify merchants sell through Facebook and Pinterest, and later led the team that expanded those capabilities across much of the broader internet. During this time I also spoke and taught design at conferences around the world, both in-person and online.

In 2025 I traded in my HTML/CSS for a hammer and gold alloys. I spent the year retraining as a goldsmith in San Francisco and Rome and now run a fine jewellery company called Noumé (new-meh). Its first collection launches in September 2026.

This page is for those who arrived here through something related to my former career in tech. I am proud of the work I did but I will not be returning to the industry. There is no Plan B really.

© 2001–2026 Helen Tran